The Anatomy of a £500 Offer
Stop selling your time for £20/hour. Start selling results.
Welcome to Day 2 of the Protocol.
Yesterday was the announcement. I committed to showing up every single day this week to help you build your roadmap for January.
Today, the work actually begins.
If you want to hit £2,000 next month, we need to fix the fundamental flaw in how most people try to start a side hustle.
Most people try to sell their Time.
“I charge £25 per hour for admin.”
“I charge £30 per hour for writing.”
This is a trap. When you sell time, you are punished for being fast. If you get better at your job and finish in half the time, you make half the money.
To win in January, you need to stop selling Time and start selling a Result.
The “Productised” Service
Business owners hate unknown costs. “£25 per hour” is scary because they don’t know how many hours it will take. “£500 to clear your inbox” is safe. They know exactly what they are paying and exactly what they are getting.
Here is the formula to turn a boring skill into a £500 offer.
1. The “Who” (Niche)
You cannot help everyone.
Bad: “I help businesses.”
Good: “I help Estate Agents.”
2. The “Pain” (Problem)
What keeps them awake at night?
Bad: “I do email marketing.”
Good: “I revive dead leads from open houses.”
3. The “Mechanism” (Your Skill)
How do you do it?
Bad: “Using my computer.”
Good: “Using a 3-part email sequence.”
The Power Offer Formula
Combine them into one sentence:
“I help [Niche] to [Solve Pain] using [Mechanism].”
Example: “I help Estate Agents to book more viewings using automated email follow-ups.”
Why this is worth £500
If you charge hourly, you are a commodity. If you sell the result (”More viewings”), you are an investment.
If that Estate Agent sells one extra house because of your emails, they make £5,000. Paying you £500 is a no-brainer.
Your Task for Sunday
Don’t just write a list of skills. Build a Package.
Pick ONE specific client.
Define ONE expensive problem they have.
Offer a FIXED PRICE to solve it.
This is exactly how the Offer Builder works inside the Q1 Income OS. We don’t guess prices; we calculate value.
See you tomorrow for Day 3.
— Calvin